The success of the worldwide game version may be ascribed to a marketing strategy that is completely integrated and regionally coordinated, as well as to the creation of local products for each particular location. This included, among other things, the adaptation of cultural characteristics and economic systems to the circumstances of the area. There were also strategic influencer alliances with well-known people such as Gnu in Germany or Jazzghost in Brazil that were a part of the campaign. Th
e lives of these influencers may even be recreated as a challenge inside BitLife.
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